The fashion industry has been evolving rapidly, and one segment that has gained significant attention is plussize fashion. With the increasing demand for inclusive and stylish clothing options, starting a plussize fashion store in Wichita, KS can be a lucrative venture. This article aims to provide insights into the resident distribution, important residential, and commercial areas in Wichita, as well as the potential investments required and return on investment for a plussize fashion store business. Additionally, suitable locations for opening a plussize fashion store will be enumerated.
Resident Distribution in Wichita, KS:
Understanding the resident distribution in Wichita is crucial for setting up a plussize fashion store business. Wichita, the largest city in Kansas, has a population of around 390,591 (as of 2020). The city is diverse, with people from different races and backgrounds. Moreover, the median age in Wichita is 35.9 years, indicating a significant demographic of young adults and those in their prime years of fashion exploration.
Important Residential Areas:
Identifying important residential areas can help pinpoint potential areas to establish a plussize fashion store in Wichita. Some notable residential areas include:
- College Hill: Known for its historic charm and vibrant community, College Hill attracts affluent residents who appreciate trendy and quality fashion options.
- Riverside: Situated along the Arkansas River, Riverside is an upscale neighborhood with a mix of contemporary and traditional styles. The residents here often seek fashionforward clothing that represents their lifestyle.
- Crown Heights: Known for its picturesque streets and beautiful houses, Crown Heights appeals to residents with a preference for elegant and sophisticated fashion choices.
Commercial Areas:
Wichita is home to various commercial areas that present excellent opportunities for a plussize fashion store business. Some significant commercial zones include:
- Old Town: This downtown district is a hub for entertainment and nightlife, attracting both locals and tourists. Opening a plussize fashion store in Old Town can cater to the fashion needs of visitors and residents seeking trendy outfits.
- Bradley Fair: As an upscale lifestyle center, Bradley Fair houses highend stores and boutiques. Establishing a plussize fashion store here would cater to customers with a higher purchasing power and a desire for fashionable clothing in all sizes.
- Towne East Square: Being the largest indoor mall in Kansas, Towne East Square is an ideal location due to its high foot traffic. This shopping mall attracts a diverse range of customers and offers favorable visibility for a plussize fashion store.
Investment and Potential Return:
Starting a plussize fashion store in Wichita, KS requires an initial investment that typically ranges from $50,000 to $100,000. The investment covers various aspects such as store setup, inventory procurement, marketing, and staffing. Although the return on investment can vary depending on factors like pricing strategy and marketing efforts, a wellmanaged plussize fashion store can achieve a profit margin of 2030% on average.
The plussize fashion store industry in Wichita, KS holds promising prospects. With a diverse population, important residential areas like College Hill, Riverside, and Crown Heights, as well as commercial areas including Old Town, Bradley Fair, and Towne East Square, there are ample opportunities to cater to a wide customer base. With an understanding of potential investments and potential return on investment, aspiring entrepreneurs can confidently venture into the plussize fashion store business in Wichita, KS.